Anatomy of a commercial real estate brokerage

Managing Partner and Senior Sales Associate , ICR Commercial Real Estate
  • Nov. 2, 2017

On a recent Friday our Saskatoon ICR crew travelled to Regina to experience the shiny new Mosaic Stadium and support our Riders’ 37 -12 defeat of the Alouettes.

Barry StuartAlthough not the point of this story, I have to say it’s an impressive facility, one that this province can be proud of.

On our way to the game we stopped in to hook up with our Regina group and tour their new offices.

I was intrigued by a colleague’s account of an earlier visit to that office by another commercial real estate broker.

With the build-out appearing complete, this other broker was curious why doors weren’t installed on the individual offices.

He reported that his office has not only doors, but locks on those individual office doors.

Unique approach, unique results

My colleague explained that the design of his office was the same as all ICR offices … no office doors and no locks. The only place doors can be found are on client meeting rooms and bathrooms.

It’s difficult to sell to a client on the benefits of engaging a large firm unless I can demonstrate there is an internal culture of collective effort and trust.

The strategies that I employ to achieve my client’s goals are enhanced by the amount of experience I have as a broker.

I can, however, significantly increase the effectiveness of those strategies by harnessing the experience and network reach of my group.

There are times when a client requires confidentiality which necessitates a conversation take place behind closed doors. We have client rooms to facilitate those conversations.

The reason I write about this is because our model is unique for a large company.

A depth of sharing can be found in our business meetings that is uncommon in the industry.

To put it simply, there are many more deals that flow as a result of those meetings that just would not happen without the culture of trust.

You may ask, how do you assess the anatomy of a commercial real estate brokerage?

Visit their office.



Born in small town Saskatchewan, I began my real estate career in Saskatoon at a really early age in 1978. Although I can’t claim to be No 1 in North…

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Born in small town Saskatchewan, I began my real estate career in Saskatoon at a really early age in 1978. Although I can’t claim to be No 1 in North…

Read more




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