Dare to Do Things Differently

Principal Consultant , David Allison Inc.
  • Oct. 11, 2010

We’ve noticed in various conversations we’ve been having with clients lately that there’s been a willingness to explore. Stepping out – however gingerly – into foreign territory, even the traditionalists have been willing to entertain untried concepts.

We’ve had the opportunity to work with commercial real estate developers who have embraced residential marketing techniques to approach leasing their spaces. Bucking the small spaces trend, we recently met with a client preparing to launch a series of large units, starting at just under 800-square-feet for a one-bedroom. We’re using mobile marketing for several clients, driving traffic to mobile websites that stand-in for sales centres after hours. We’ve written books, and are starting on a magazine for another real estate developer. Public art components used in inventive new ways seems to be high on the agenda, and with my own personal interest in the contemporary art world this is a welcome development. iPads are on everyone’s agenda, and suburban master-planned communities are catching up to the urban projects with startling rapidity as it relates to technologies and our Marketing Journalism approach to selling the truth.

I am encouraged by these big thoughts and ideas. And truly look forward to the year ahead. Tough times are tough, but at a minimum they get people thinking about change.

If you’re working on a project outside the norm, give us a call. We’d love to learn more, and maybe even write about it.



David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting…

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David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting…

Read more




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