VINCI Park — a Canadian company with more than 1,800 employees and 600 parking facilities under management — has a new name and vision.
“Indigo is full of new promises and new technology,” said Canadian marketing coordinator Gautier Caland of the recently rechristened Indigo, which is using the tagline “Making space for the future.”
“We wanted to be more than a parking lot operator. We wanted to be a global individual mobility player.”
More than two million parking spaces
Indigo is part of a global network that oversees more than two million parking spaces in approximately 500 cities in 14 countries. The company employs about 15,000 worldwide and had sales in the neighbourhood of $1.2 billion last year.
The parking individual mobility market is estimated to be worth $44 billion and is growing steadily, according to the company.
Indigo has been active in Canada since 1989 and is present in eight Canadian provinces. It’s responsible for almost 200,00 parking spaces, including 50,000 in Montreal, 25,000 in Quebec City, 40,000 in the Greater Toronto Area, 25,000 in Ottawa and 21,500 in Alberta.
Its parking facilities include those at Pearson, Pierre Elliott Trudeau and Jean Lesage international airports in Toronto, Montreal and Quebec City respectively, as well as The Westin Harbour Castle in Toronto, the Bell Centre and Place Ville-Marie in Montreal, the Canadian Tire Centre in Ottawa, Purdy’s Wharf in Halifax and Winnipeg Square in Winnipeg.
Indigo owns some of its lots but more often partners with private, semi-public and public real estate owners to design, build, finance and operate parking facilities. It also offers consulting services to clients, providing advice on construction, financing and day-to-day operations.
“Our two main objectives are providing high-class customer service and maximizing our clients’ revenues,” said Caland.
There’s a parking app for that
The company’s Connecpark service offers a bilingual 24/7 helpline with live operators in its Montreal headquarters that can handle calls from users in lots across Canada who are experiencing vehicle, payment, ticket, gate or equipment problems.
The services provided to property and parking facility managers can be taken further, with a specialized software suite for parking management.
A new application that works on multiple platforms enables parking lot users to reserve a spot for a date and time or a specific event, and paying for it directly using a smart phone.
“We are the only company in Canada offering that,” said Caland.
The mobile app can also provide information on the services each facility offers. More and more include electric charging stations, bicycle parking spaces and car washes, and there are also plans for some to offer car, motorcycle and bicycle rental services.
Indigo’s Northern Valet subsidiary offers permanent valet parking services to restaurants, stores, fitness clubs, hotels, condominiums, racetracks and casinos, while also providing attendants for special events in Toronto and southern Ontario.
Indigo’s Canadian facilities aren’t affiliated with the Green Parking Council, though Caland said the company takes environmental matters seriously and “works closely with our clients to make sure that they’re recycling and using efficient LED lighting to consume less electricity.
“We use an eco-friendly car wash and we try to escape from using paper by being as digital as possible.”